GNDR
2021
GNDR is a street-culture apparel brand that focuses on giving comfort to those who believe in the equality of clothing.
This project involves the design and application of a brand identity for a fictitious clothing company. The identity created is made specifically for the fabrication of hangtags and labels.
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Building a Streetwear
brand for the future
BRIEF
GNDR is a playful, gender neutral, contemporary, clothing collection that represents clothing equality. The goal was to define GNDR's entire brand identity and web presence–from the distinct and playful mark and type treatment through their product labels, hangtags, packaging, and web design and development. The resulting mark needed to have instant brand recognition before the official launch.
DELIVERABLES
Design Brief
Logo Design
Brand Identity
Tags & Labels
SKETCHES
LOGO VARIATIONS
LABEL DESIGNS
